<aside> <img src="/icons/reorder_gray.svg" alt="/icons/reorder_gray.svg" width="40px" /> Page Navigation

</aside>

Hey - welcome to the Ultimate Guide to Growing on LinkedIn in 2025.

My name’s Penn. I’ve been active on LinkedIn for the past 9 years but growth this year has been exponential (6k to 14k followers). Now I’m sharing all my secrets with you below.

Also, feel free to follow me on Insta too for all the latest B2B growth hacks.

Screenshot 2025-02-28 at 09.35.18.png

50 Algorithm Hacks

⬆️ Back to Top

These 50 algorithm hacks provide valuable insights and strategies to help you optimise your content, build meaningful connections, and increase your reach on LinkedIn.

  1. Avoid Spam: Ensure your content does not violate LinkedIn's spam guidelines or community policies. Avoid emoji polls, chain letters, spelling errors, poor grammar, multiple links and posts that excessively request likes, reactions, or shares.
  2. Prioritise Meaningful Engagement: LinkedIn's algorithm prioritises meaningful interactions, thoughtful comments and constructive discussions rather than self-promotion and jargon. Comments like "Great post" or "Well said" are less effective. Comments should spark further engagement and interaction.
  3. Build a Meaningful Network: Your closer connections, such as first-degree connections, are more likely to see your content. Interactions with these connections are important.
  4. Relevance to Users: Ensure your content is relevant to your audience. The algorithm considers the relevance of the post's topic, language, and mentioned people or companies in relation to your first degree connections.
  5. Engage with Relevant Topics: LinkedIn evaluates a user's interests based on their groups, hashtags, pages, and the people they follow. Users are more likely to see content similar to topics they have engaged with in the past.
  6. Share Knowledge and Advice: LinkedIn now prioritises content that offers valuable insights, advice, and expertise. Share your expertise in the post itself rather than hinting at value. Avoid overtly salesy posts as they don’t get far.
  7. Diverse Post Formats: The algorithm favours users that employ a range of post formats, so use a variety of formats like text, images, and videos.
  8. Encourage Responses: Post content that prompts a response rather than simply dropping links and expecting engagement.
  9. Question-Based Posts: Use posts that pose questions to encourage conversations and engagement.
  10. Timely Updates and Industry Insights: Share topical, time-sensitive news and industry insights to prove you have a pulse on your industry.
  11. Visual Content: Incorporate visual content such as infographics, professional quotes, and memes to increase engagement.
  12. Employee-Centric Content: Showcase employees, team-building sessions, and office photos to humanize your brand.
  13. Event Coverage: Post updates and coverage of events or conferences your business attends to engage your audience.
  14. Video Content: Use LinkedIn's native video format and LinkedIn Live to share video content and engage in real-time with viewers.
  15. Awards and Accomplishments: Share posts about your accomplishments and recognitions to attract positive engagement.
  16. Bite-Sized Advice: Share punchy, text-based posts with meaningful tips or quick stories to engage your audience.
  17. Employee Advocacy: Encourage your employees to promote your brand and its content on LinkedIn to increase reach.
  18. Publish More Than External Links: Use a mix of visual content, video posts, and text-based posts rather than just dumping links.
  19. LinkedIn Shoutouts: Tag key voices and influencers in your industry to promote them in your posts. This practice often generates significant engagement and helps you build stronger connections within your network.
  20. Tag Brands and Users: Tagging fellow companies or employees can increase a post's reach and notify the tagged users.
  21. Publish at Optimal Times: Post content during weekdays in the morning and early afternoon, and experiment with posting frequency to determine what works best for your audience.
  22. Engage Immediately After Posting: Engage with 5 to 10 posts within the first 60 minutes after posting to increase your own post's reach by 15%.
  23. Value of Comments Over Likes: Comments, especially those with more than five words, give you significantly more reach (7% more reach) than simple likes or short comments.
  24. Reposts are even more powerful than likes, providing six times more impact if done within the first 60 minutes.
  25. Understand Content Quality Scoring: Your content is given a quality score when it is posted. The score is based on engagement and adherence to LinkedIn's best practices. High-quality content gets more reach.
  26. First 60 Minutes Are Crucial: The first 60 minutes after posting are critical for engagement. Encouraging comments and reposts during this time can significantly boost the reach of your post.
  27. Monitor and Respond to Engagement: Regularly monitor and respond to comments and interactions within the first 30 minutes of posting to maximize engagement. Continue engaging over the next 24 hours for the best results.
  28. Longevity of Posts: High-performing posts can continue to get engagement for up to 3 to 5 days. Engagement in the first 24 hours helps keep the post visible for longer.
  29. Ring Your Bell Feature: Encourage followers to use the "Ring Your Bell" feature on your profile to be notified of your posts, increasing the chances of immediate engagement.
  30. Content Categories: Certain content topics, such as finance, business, technology, and professional development, tend to get higher impressions and reach.
  31. Cheer on Others: Engage with others' posts by commenting meaningfully. The more you support others, the more likely they are to support you, creating a positive feedback loop.
  32. House Cleaning by LinkedIn: Be aware that LinkedIn periodically removes fake or inactive accounts, which might affect your follower count but helps improve overall content quality.
  33. Content Marketing Score: Understand that each user has a content marketing score based on unique member engagement divided by the active target audience, which affects the reach of your posts.
  34. Optimise Profile Image: Use a free software to ensure your profile image ranks high in authority, likability, and trustability. Take multiple photos to find the best one.
  35. Comment on Influencer Posts: Identify top influencers in your niche, track their posts and comment immediately to get visibility from their audience. This leverages LinkedIn’s algorithm that shows your comments to a fraction of their audience.
  36. Create Engaging First Lines: Use a short first line (5-8 words) in your posts followed by a colon or three dots to create anticipation and keep readers engaged.
  37. Easy-to-Skim Content: Write posts with lots of white space and in a conversational tone. Forget strict grammar rules and focus on natural, spoken language.
  38. Start Conversations in DMs: Send direct messages to new connections without asking for anything initially. Build relationships by expressing genuine interest in their work.
  39. Borrow Authority: Share posts from popular people to borrow their authority and gain trust from their followers, leveraging the halo effect. Install Kleo to identify top performing posts.
  40. Post Before and After Stories: Share personal stories of change and success to build trust and connect with your audience emotionally.
  41. Use Tapler App: Use the Tapler app to find viral post ideas, engage with lists, and target influencers, making it easier to create engaging content and grow your reach.
  42. Focus on Followers: LinkedIn now prioritises showing posts to your followers more than before. Ensure you are building and engaging with your follower base to maximise visibility.
  43. Stay in Your Core Subject Area: Write posts within your area of expertise. Avoid trying to cover too many topics as it dilutes the perceived authority and relevance of your content.
  44. Recency and Breathing Room: Post new content regularly but with some breathing room between posts. Posting too frequently can reduce engagement, never post twice per day. Once per day is optimal, generally ensuring 24hrs between time of publication.
  45. Show Expertise: Demonstrate your expertise by aligning the concepts and keywords in your profile with those in your posts. Be opinionated and offer a unique perspective.
  46. Post Length: While longer posts (around 1,000 characters or more) are favoured by LinkedIn, ensure the language is simple, with short words, sentences, and paragraphs for better readability.
  47. Dwell Time: Increase the dwell time on your posts. The longer people spend reading or interacting with your post, the more likely it is to be shown to others.
  48. Use Selfies Judiciously: Posts with selfies tend to get more engagement but avoid overusing them.
  49. Early Adopter Advantage: Be an early adopter of new LinkedIn post formats as LinkedIn promotes these more.
  50. Understand the Algorithm: Stop trying to hack the algorithm and start understanding its motives and psychology. LinkedIn uses the algorithm to make users happy and more likely to invest in paid features.

23 Viral Post Templates

⬆️ Back to Top

Crafting engaging and effective posts is essential for success on LinkedIn. These 24 post templates provide a variety of structured formats to help you create compelling content that resonates with your audience and drives engagement on the platform.

1. Simple Habit

A simple habit that boosted my productivity by 50%. Every day, I:

This habit helped me:

Sometimes, small changes can make a big impact. What's your game-changer?

2. Golden Nugget

10 X that will teach you more than Y:

  1. Item #1
  2. Item #2
  3. Item #3
  4. Item #4
  5. Item #5
  6. Item #6
  7. Item #7
  8. Item #8
  9. Item #9
  10. Item #10

[Leave your reader with one golden nugget]. What am I missing?

3. Game-Changing Insight

This one idea completely transformed my career. I used to believe:

But then I discovered:

This led to:

Don’t be afraid to challenge your own beliefs—growth starts there.

4. Contrarian View

99% of [target audience] thinks [insert popular belief/view/opinion]. However, [what you argue - opposite of the statement above].

Here's why [insert your reasoning/argument]:

So, instead of [insert popular belief/view/opinion], why not try [insert your take/opinion/view]? I promise, implementing this change could lead to [describe potential improvements or benefits].