<aside> 💡

Sub-sequences are crucial

Effective outbound campaigns rely on structured subsequences that maximize conversion after a positive reply has been generated. This guide provides the exact settings, schedules, and templates to ensure your sub-sequences run seamlessly.

</aside>

Campaign settings (use gear icon on top right) Use these settings:  • Check off 'DON'T track link clicks' • Check off 'DON'T track email opens' • Check off 'Boost your deliverability by sending emails in plain text, without HTML' • Set followup @ 10% follow ups, 90% new leads • Check off 'Intelli-categorise replies using Smartlead's AI' and select "Out of Office" only • Check off 'Re-activate auto-categorised OOO lead after a delay' and set time as "7 Days" • Check off 'Ignore mailbox sending limits' | | Meeting Request Subsequence | Set Sub-Sequence Campaign Name as: ”Meeting Request Subsequence”

Use these settings: • Set "Add leads based on the lead categories" • Choose “Meeting Request’ • Ignore "Add Leads to subsequence after the delay(in days)". Leave it blank

Paste this into the steps:   Sure, would you be free on {{sl_date "now_wd 1days"}} or {{sl_date "now_wd 2days"}} afternoon?

My calendly link is acting up, but let me know what time or day is good and I'll send an invite. 1 DAY GAP

Bumping back up, would you be free on {{sl_date "now_wd 1days"}} or {{sl_date "now_wd 2days"}}? 2 DAY GAP

Any interest still? 3 DAY GAP

Lmk if you're still interested, would you be free on {{sl_date "now_wd 1days"}} or {{sl_date "now_wd 2days"}} morning? 1 DAY GAP

****I'll be stopping my emails to you for now, feel free to reach back out if you're interested. Thx! | | Information Request | Set Campaign Name as: Info Request Subsequence

Use these settings: • Set "Add leads based on the lead categories" • Choose “Information Request’ • Ignore "Add Leads to subsequence after the delay(in days),"". Leave it blank • MAKE SURE to ping Justin while setting this one up, as we need the video.  Justin will send the video to you ASAP, but feel free to copypaste the subsequence below first.

Paste These Into Steps: Sure {{first_name}} I will get some info and get back to you ASAP.

1 DAY GAP

Bumping back up Would you be free on {{sl_date "now_wd 1days"}} or {{sl_date "now_wd 2days"}}?

2 DAY GAP Any interest still?

3 DAY GAP

Let me know if you'd like to learn more, would you be free on {{sl_date "now_wd 1days"}} or {{sl_date "now_wd 2days"}}? 1 DAY GAP ****I'll be stopping my emails to you for now, feel free to reach back out if you're interested. Thx! | | Out Of Office | Set Campaign Name as: Out of Office Subsequence

Use these settings: • Set "Add leads based on the lead categories" • Choose “Out of Office” • Ignore "Add Leads to subsequence after the delay(in days),"". Leave it blank Paste These Into Steps: Sure {{first_name}}, I’ll followup in a week or so.

10 DAY GAP

Just emailing again, are you back?

4 DAY GAP Bump |