Introduction

Establishing the right pricing model is crucial for sustainable growth in outbound services. While pricing can vary based on market positioning and service quality, having a clear, fixed structure helps set expectations and maintain service quality.

Industry Benchmark (Premium Tier)

At the premium level, standard market rates for established agencies typically fall into these brackets:

• £2,500/month: 5,000 leads targeted (2-touch sequence)
• £3,500/month: 10,000 leads targeted (3-touch sequence)
• £3k Implementation Fee

These rates reflect comprehensive service including:

• Full infrastructure setup and management
• Multi-channel enrichment
• Advanced personalization
• Dedicated campaign management
• Regular optimization and reporting

Market Entry Pricing

For those entering the market, consider starting at 60-70% of premium rates while building your portfolio:

• £1,500-1,800/month: 5,000 leads
• £2,100-2,500/month: 10,000 leads

Why Fixed Monthly Retainer vs Pay-Per-Lead

Benefits of Fixed Retainer

• Predictable revenue for agency