Introduction
Personalisation is a cornerstone of successful outbound campaigns. This comprehensive guide includes every verified personalization point available through Clay enrichments, ensuring you have the complete toolkit for crafting highly relevant outreach.
Company-Level Personalization Points
Employee & Team Related
- Employee Reference
- Enrichment: Find Company Contact
- Example: "Noticed John Smith is an SDR on the team so guessing you do outbound?"
- Best For: SaaS
- Department Size
- Enrichment: Find Contacts
- Example: "Can see you have 5 team members in DevOps"
- Best For: Any
Growth & Development
- Headcount Change
- Enrichment: Company Growth
- Example: "Noticed you've grown 12% in the last 6 months"
- Best For: Any
- Current Job Openings
- Enrichment: Job Openings Waterfall
- Example: "Noticed you're hiring for a DevOps Engineer"
- Best For: Any
- Funding Round
- Enrichment: Funding Waterfall
- Example: "Congrats on the new funding round"
- Best For: Any
- IPO
- Enrichment: Harmonic
- Example: "Congrats on the recent IPO"
- Best For: Any
Company Information
- Company Founded
- Enrichment: Enrich Company
- Example: "Given you were founded in 2014..."
- Best For: Any
- Company Headcount
- Enrichment: Enrich Company
- Example: "Given you have 114 in headcount..."
- Best For: Any
- Company Industry
- Enrichment: Enrich Company
- Example: "We've delivered for other companies in cyber security"
- Best For: Any
- Company Logo
- Enrichment: Enrich Company Logo URL
- Best For: Any
Website & Digital Presence
- Creative Ideas
- Enrichment: Claygent
- Example: "Was on your website and had some creative ideas for you..."
- Best For: Marketing Agency, Design Agency
- Website Traffic
- Enrichment: Semrush
- Example: "Can see your website traffic changed..."
- Best For: SEO, Marketing Agency
- Technology Used
- Enrichment: BuiltWith
- Example: "Can see you use Salesforce"
- Best For: SaaS, Cyber Security